Who We Are:
We are an online marketing company with 12 years of experience in the industry. Throughout that time, we have gained a wealth of knowledge and experience in our field, which allowed us to help a multitude of companies worldwide to grow and succeed in the online world. We wanted to give back and use that expertise to help the local, independent businesses in our community prosper in order to stimulate our local economy. In October, 2011, we saw an opportunity to do just that, and InSouthFlorida.com was born.
Our mission at InSouthFlorida.com is two-fold:
Local Business Promotion - we support and promote locally owned, independent businesses in South Florida by providing effective, affordable, measurable advertising and marketing programs.
Community Education - we educate consumers on the many benefits of shopping locally in our community, and the importance of supporting local business owners and fostering the “Shop Local” movement in South Florida.
We acquired the InSouthFlorida.com domain years ago with the purpose of developing some type of web portal, shopping site or community guide for all of South Florida. We purchased that particular domain because of the incredible SEO value of the keywords in the name itself. Any product or service searched with the words “In South Florida” would rank very well on the search engines and generate amazing results. For example, a person may be searching for “local stores in South Florida” or local activities in our community. When you do a search for “local south florida” – we rank on the first page in search engine results for that and many other terms (see the Google results). Since October 2011, InSouthFlorida’s growth has exceeded our expectations, placing us at the top of the search engine pages and driving traffic and results to our advertisers. The advertising investment is minimal in comparison to the potential return our clients have.
Our Traffic is driven primarily by Search Engines (Organic Search) and Social Media Marketing. We are steadily growing month after month and generate an average of 3,000+ monthly unique visitors to our site. More importantly though, is that we have a 36%+ return visitor ratio, meaning our site visitors love our content and support our local initiative in South Florida.
Social media is where today’s networking and conversations are happening, and we are experts at connecting and creating opportunities using Social Media Marketing (SMM). We use facebook and twitter primarily, and by utilizing these tools and their features, we are able to connect and engage members of the South Florida community. We are essentially ”introducing” them to our advertisers, creating connections and opportunities at an incredibly affordable rate, not to mention that all of these connections and traffic can be measured. No other local advertising medium in South Florida comes close to the ”viral marketing” potential we offer.
Social Media Reach
** You can see the complete December 2012 report with all the numbers by clicking this link.
When you talk about Social Media, it’s all about reach and engagement. It’s not just how many followers you have, it’s about how many real followers you have, and how many are engaging with your content. At InSouthFlorida, we manage our social media accounts daily. We research, we follow, we engage, we clean and maintain the accounts to ensure we have an effective social media network that is going to spark conversations and get results for our clients throughout South Florida.
The stats above show you a snapshot of the month of December 2012. You will see the amount of people we reach directly, and the total amount of impressions we generate through our account via the people that Re-Tweet our content. See, it’s not just our direct followers – it’s the power of the social network that we have built and continue to grow on a daily basis that will help grow your local business as well. We invite you to join us, let’s grow local together InSouthFlorida.
Our audience is primarily made up of local South Florida residents throughout the tri-county area. They are early adopters, socially connected individuals that embrace social media and are technologically adept. South Florida is a very diverse community with a large plurality of foreign-born Americans, in large part due to its proximity to Latin America. Another large portion are residents who were former snowbirds from the Northeast and other regions, who have come to South Florida chasing the warm, tropical weather. The chart on the right shows the areas from where people are coming from when they visit our site.
- In 2011, the average income in South Florida was $60,000.
- As per the 2011 census, approximately 5.7 million people reside in South Florida
- The median age is 25 – 45
- 53% of the population is female
- 47% of the population is male
We have several marketing programs available to local businesses in South Florida. Choosing the right program is not difficult to do, especially since you can make changes at any time and there are no long term contracts required. We have designed the programs below to cater to every budget, and every need. Your business will benefit from the exposure to over 30,000+ monthly site visitors that come to InSouthFlorida.com looking for locally owned and operated companies. These visitors know and understand the importance of supporting local in our community.
For less than $1.00 per day, you can choose to simply list your business in our Local Business Directory, which allows your business to be included and found by the 30,000+ monthly visitors that come to InSouthFlorida.com – view example.
Our most popular program, the Social Promoter includes the Basic Listing PLUS our very effective Social Media Twitter Marketing Program. In this program we actively engage our 28,000+ followers with creative and conversation building tweets about your business, product or service.
Need something special? We can create a custom program based upon your budget, marketing and promotional needs in South Florida. Please contact us for a free evaluation and a custom program quote.
Aside from promoting locally owned businesses, InSouthFlorida.com also has a few extra features. We have a “Classifieds” section, open to everyone, where they can list or search items for sale, garage sales, employment opportunities, etc. We also have an Event Calendar, also available to everyone, where upcoming events can be listed or found, such as concerts, art exhibits, festivals, and more.
Our most popular Marketing Program. Includes Basic Listing PLUS Twitter promotions to our 28K+ followers!
- Includes Basic Listing
- Twitter Marketing Program
- Facebook Marketing Program
Get your business socially connected in South Florida each month … more information
Includes Basic and Social Promoter, PLUS “Re-Tweets” of your special offers, deals and messages.
Let us “Tweet” you. If you don’t have a large social media network, you can still reach and connect with our 28K+ followers and promote your product or service. We will Re-Tweet your messages to all … more information
Twitter Account Management – including Basic Listing, Social Promoter, Social Broadcaster
Most business owners don’t have the time or experience to properly manage their twitter accounts effectively. We rather you focus on your business and allow us to properly manage your Social Media … rmore information
Our objective is to promote local green businesses in South Florida. We offer a location where business can build quickly and with little overhead. We found InSouthFlorida.com early in our search for strategic partners on the web. By working with InSouthFlorida not only has our visibility increased on the internet but our vendors have enjoyed the benefits of our partnership. InSouthFlorida has been very attentive to our business and our vision. Andy and the team have been fantastic in helping increase our social media presence. We look forward to a continued successful partnership.
Mark Menagh, General Manager, Yellow Green Farmers Market
Thanks to your website we got a new client within a few days of opening our acct. thank you!
Thank You @InSouthFlorida for introducing me to @YGFarmersMarket Love IT!
Hi I just wanted to stop by and express our gratitued for InsouthFlorida.com. Your Shop Local Initiative is wonderful thing and we are happy to help spread the word. Thanks to you for all the Great, Local connections that you have brought to us. Your marketing is top rate and the profile you created has recieved attention from our industry across the country! We are so grateful we found each other and for our connection. We will let everyone know what a fantastic and genui,nly nice, team you have on your side! You guys are Great! Cusina Al Mare
We signed up with InSouthFlorida when we first joined twitter – we were looking to expand our marketing efforts and reach more local clients. InSouthFlorida was recommended to us by good friends who have a food truck, Cucina al Mare. InSouthFlorida recognized that we are a small but growing business and was able to give us a fair price that we could easily afford. I was skeptical at first but it was the best advertising investment we have made all year! We started with 32 followers, as of today we are well OVER 3000. We have made contacts with people all over the state and country and have noticed a nice increase in our business since joining. The exposure is priceless! Andy and his staff have been wonderful to deal with. I go to them when I have a question about marketing or where to look for affordable small business resources for SEO, advertising and the like. We are so happy we have referred other small businesses we work with. They are really a fantastic company who helps support small local business in South FL and Fester Custom Airbrushing will be a client for life!
Tammi Lipp, Fester Custom Airbrushing
Sushique plates and platters are hand-made here in South Florida. We were looking to increase our exposure within the social media world and new that Twitter was the one tool we needed to harness. Our goal was to generate brand recognition for our niche and with the amount of sushi lovers out there, we knew In South Florida could handle this task. When we started with them a little over a month ago, we had less than 100 followers on Twitter. Just over 1 month later, we have already reached the 2K mark and have our eyes set on 3K.
In South Florida has not only helped us increase our followers but also our interactions with them. Whether it is posting original content, promoting our brand or retweeting our posts, they are always there… at all hours of the night! Their insouthflorida.com coverage has also been a huge benefit; offering site banners, ability to post coupons, promotions, pictures and more. The help hasn’t stopped there as they have also assisted with feedback on what we can do to make Sushique stand out even more. In South Florida’s commitment to making sure everyone knows who Sushique is and what we offer is why you need to let them manage your Twitter presence.
I want to thank InSouthFlorida for helping to market my swimwear business. I have gotten some great feedback and I am catching on to the strategic promotional process behind the social media. Since first talking to Andy and joining their program, he and his team have not only been extremely friendly, but they have truly made an effort to expose my line in the most positive way possible. Their Twitter management has not only increased my followers, but allowed me to network with some influential people & companies. Karess wishes them continued success, as they have done so much to ensure my business does the same. Thank you again for your help thus far and I hope to continue a healthy work relationship with your company!
Karess Love Swimwear
@InsouthFlorida You are incredible 10626 followers and growing fast. Thanks for the retweets! Go #sofl
Yellow Green FMkt
I’ve been using @InSouthFlorida for a month now. 5 leads, 5 new sales! Freakin’ awesome! Thank you. If you want those sales, try them out!